Personal profile
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 5 Gender Equality -
SDG 6 Clean Water and Sanitation -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 10 Reduced Inequalities -
SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action -
SDG 14 Life Below Water -
SDG 15 Life on Land -
SDG 16 Peace, Justice and Strong Institutions -
SDG 17 Partnerships for the Goals
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Collaborations and top research areas from the last five years
Projects
- 3 Finished
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PSODS: La Publicidad Social en redes como promotora de los ODS
Orozco Toro, J. A. (Senior researcher), Muñoz Sanchez, O. (Second researcher), Gutierrez Cano, L. F. (Second researcher), Berrío Meneses, C. M. (Second researcher) & Florián Morales, A. M. (Second researcher)
1/10/24 → 31/03/26
Project: Research
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Diseño de experiencias inmersivas para Escuela de Verano UPB
Orozco Toro, J. A. (Senior researcher), Moreno Echeverry, V. (Second researcher), Moreno Restrepo, M. (Second researcher) & Salazar Jaramillo, M. P. (Second researcher)
15/07/23 → 15/12/23
Project: Research
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Creación de índice de medición
Cabrera Martinez, O. (Second researcher) & Orozco Toro, J. A. (Senior researcher)
18/07/17 → 18/07/18
Project: Research
Research output
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Espectrometría de valores humanos: un método empírico para diferenciar la publicidad social y la comercial
Rodríguez-Bravo, Á., Williams-Pellico, M. D. C., Orozco-Toro, J. A., Fuentes-Fuentes, M. D. L., Costa-Carvalho, M. & Montoya-Vilar, N., 1 Jan 2026, In: Revista Mediterranea de Comunicacion. 17, 1, p. 1-22 22 p., e30338.Research output: Contribution to scientific journal › Article in an indexed scientific journal › peer-review
Open Access1 Downloads (Pure) -
Algoritmo de IA y privacidad de los usuarios en las campañas publicitarias digitales
Orozco Toro, J. A., Valencia Pérez, L. (Co-author undergraduate student), Castrillón Chaparro, L. (Co-author undergraduate student) & Torres Estrada, I. C. (Co-author), 10 Oct 2025, Retos del marketing en la era de la inteligencia artificial. Libro de abstracts. p. 1-10 10 p.Research output: Chapter in Book/Conference proceeding › Conference and proceedings › peer-review
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El llamado del Chiribiquete
Orozco Toro, J. A., Moreno Echeverry, V., Moreno Restrepo, M., Lopez Torres, Z. A. & Salazar Jaramillo, M. P., 20 Aug 2025Research output: Other contribution › Products results of creation or research-creation › peer-review
Open AccessFile3 Downloads (Pure) -
La Reputación Corporativa de las universidades desde la perspectiva del docente
Bayona, L. G., Orozco Toro, J. A. & Ferré-Pavia, C., 31 Jul 2025, In: El Ágora USB. 25, 1, p. 160-178 19 p.Research output: Contribution to scientific journal › Article in an indexed scientific journal › peer-review
Open Access -
Modelo guía para la creación y gestión de marcas para estructurarse como una Love Brand
Orozco Toro, J. A., Arbeláez Giraldo, S. (Co-author undergraduate student), Jaramillo Arboleda, V. (Co-author undergraduate student) & Torres Estrada, I. C. (Co-author), 10 Oct 2025, Retos del marketing en la era de la inteligencia artificial. Libro de abstracts. p. 1-13 13 p.Research output: Chapter in Book/Conference proceeding › Conference and proceedings › peer-review