Análisis de la gestión de comunicación estratégica de turismo de negocios y su contribución a la consolidación de la marca ciudad Medellín

Research output: Chapter in Book/Conference proceeding › Book chapter as a result of research › peer-review

Original languageSpanish (Colombia)
Title of host publicationPensar la Comunicación VII
Subtitle of host publicationComunicación Estratégica
Place of PublicationLondrina, Brasil
PublisherEditora Thoth
Chapter4
Pages85-104
Number of pages19
VolumeVIII
ISBN (Electronic)978-65-5959-910-3
StatePublished - 6 Nov 2024

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 8 - Decent Work and Economic Growth
    SDG 8 Decent Work and Economic Growth
  2. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure
  3. SDG 11 - Sustainable Cities and Communities
    SDG 11 Sustainable Cities and Communities
  4. SDG 17 - Partnerships for the Goals
    SDG 17 Partnerships for the Goals

Types Minciencias

  • Capítulos en libro resultado de investigación

Access to Document

Cite this