Curvas en S. aplicación en innovaciones de tres sectores industriales Colombianos

Andrés Felipe Avalos; Sergio Aguilar Urrea; Jhon Wilder Zartha

Curvas en S. aplicación en innovaciones de tres sectores industriales Colombianos

Translated title of the contribution: Curves in S. application innovations in three Colombian Colombian sectors

Andrés Felipe Avalos
, Sergio Aguilar Urrea
, Jhon Wilder Zartha

Research output: Contribution to scientific journal › Article in an indexed scientific journal › peer-review

4 Scopus citations

Abstract

In this article, the life cycles (LC) of three innovative products of Colombian companies are analized. To do this, it was needed performance parameters - units sold - accumulated in time. With these data a comparison among five mathematic models that describe S curves was realized to determine the one that best fits to the life cycle of each product. The chosen model was used to get the turning point in order to make strategic decisions dealing with: determining key moments when launching technological innovations, making investments and executing marketing strategies.

Translated title of the contribution	Curves in S. application innovations in three Colombian Colombian sectors
Original language	Spanish
Pages (from-to)	21-23
Number of pages	3
Journal	Espacios
Volume	32
Issue number	2
State	Published - 2011

Cite this

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title = "Curvas en S. aplicaci{\'o}n en innovaciones de tres sectores industriales Colombianos",

abstract = "In this article, the life cycles (LC) of three innovative products of Colombian companies are analized. To do this, it was needed performance parameters - units sold - accumulated in time. With these data a comparison among five mathematic models that describe S curves was realized to determine the one that best fits to the life cycle of each product. The chosen model was used to get the turning point in order to make strategic decisions dealing with: determining key moments when launching technological innovations, making investments and executing marketing strategies.",

keywords = "Inflection point, Marketing strategies, Performance parameters, S curves, Technological innovation",

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T1 - Curvas en S. aplicación en innovaciones de tres sectores industriales Colombianos

AU - Avalos, Andrés Felipe

AU - Urrea, Sergio Aguilar

AU - Zartha, Jhon Wilder

PY - 2011

Y1 - 2011

N2 - In this article, the life cycles (LC) of three innovative products of Colombian companies are analized. To do this, it was needed performance parameters - units sold - accumulated in time. With these data a comparison among five mathematic models that describe S curves was realized to determine the one that best fits to the life cycle of each product. The chosen model was used to get the turning point in order to make strategic decisions dealing with: determining key moments when launching technological innovations, making investments and executing marketing strategies.

AB - In this article, the life cycles (LC) of three innovative products of Colombian companies are analized. To do this, it was needed performance parameters - units sold - accumulated in time. With these data a comparison among five mathematic models that describe S curves was realized to determine the one that best fits to the life cycle of each product. The chosen model was used to get the turning point in order to make strategic decisions dealing with: determining key moments when launching technological innovations, making investments and executing marketing strategies.

KW - Inflection point

KW - Marketing strategies

KW - Performance parameters

KW - S curves

KW - Technological innovation

UR - https://www.scopus.com/pages/publications/84874055705

M3 - Artículo en revista científica indexada

AN - SCOPUS:84874055705

SN - 0798-1015

VL - 32

SP - 21

EP - 23

JO - Espacios

JF - Espacios

IS - 2

ER -

Curvas en S. aplicación en innovaciones de tres sectores industriales Colombianos

Abstract

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