El rediseño: ¿estrategia de las marcas para no perder vigencia?

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Original language	Spanish (Colombia)
Pages	6-15
No	22
Specialist publication	Lolee Aquí
Publisher	Universidad Pontificia Bolivariana
State	Published - 2019

Types Minciencias

@misc{761a85904cb4421bbc0108f3b8a59c3a,

title = "El redise{\~n}o: ¿estrategia de las marcas para no perder vigencia?",

keywords = "Marcas, Identidad Corporativa, Historia",

author = "\{Hoyos Gomez\}, \{Mauricio Antonio\}",

year = "2019",

language = "Espa{\~n}ol (Colombia)",

pages = "6--15",

journal = "Lolee Aqu{\'i}",

issn = "2323-0797",

publisher = "Universidad Pontificia Bolivariana",

address = "Colombia",

}