Identificación profesional y comportamiento organizacional de los profesionales de la comunicación

This study examines the organizational behavior of communication professionals in a working environment. Its specific purpose is to determine the way in which the orga- nizational reputation and the perceived fit with the organization affect their identifi- cation as professionals, and at the same time if this identification serves as a mediator for an eventual achievement of their job satisfaction. As for the methodology, the study conducts a cross-sectional survey applied to 143 professionals in social communication in Colombia, followed by a structural equation modeling-partial least square analysis. The results obtained are coincident with the hypotheses formulated. The study contributes as it evaluates several constructs that plausibly explore the organizational behavior of communication professionals, and guides how they consider they adapt to current orga- nizational structures and enhance their performance.