IMPLEMENTATION OF STORY DOING AND STORYTELLING AS TECHNIQUES TO IMPROVE THE CUSTOMER JOURNEY IN A DIGITIZED COLOMBIAN MARKET

Research output: Chapter in Book/Conference proceeding › Book chapter as a result of research › peer-review

Original language	Spanish (Colombia)
Title of host publication	As ciências humanas e as análises sobre fenômenos sociais e culturais 2
Publisher	Atena Editora
ISBN (Print)	978-652-580-631-0
State	Published - 7 Oct 2022

Types Minciencias

@inbook{92c5226ae1954ebb93aead621d265887,

title = "IMPLEMENTATION OF STORY DOING AND STORYTELLING AS TECHNIQUES TO IMPROVE THE CUSTOMER JOURNEY IN A DIGITIZED COLOMBIAN MARKET",

author = "\{Ramirez Monta{\~n}ez\}, \{Julio Cesar\}",

year = "2022",

month = oct,

day = "7",

language = "Espa{\~n}ol (Colombia)",

isbn = "978-652-580-631-0",

booktitle = "As ci{\^e}ncias humanas e as an{\'a}lises sobre fen{\^o}menos sociais e culturais 2",

publisher = "Atena Editora",

}

TY - CHAP

T1 - IMPLEMENTATION OF STORY DOING AND STORYTELLING AS TECHNIQUES TO IMPROVE THE CUSTOMER JOURNEY IN A DIGITIZED COLOMBIAN MARKET

AU - Ramirez Montañez, Julio Cesar

PY - 2022/10/7

Y1 - 2022/10/7

M3 - Capítulo de libro resultado de investigación

SN - 978-652-580-631-0

BT - As ciências humanas e as análises sobre fenômenos sociais e culturais 2

PB - Atena Editora

ER -