Influence of Business Strategies in Achieving a Sustained Competitive Advantage

Globalization and technological development have imposed a great challenge in the search for business competitiveness. This research studies the business, competitive or generic strategies that favored or disadvantaged the achievement of a sustained competitive advantage in the period 2013 to 2015 in medium and large companies of the Bucaramanga Metropolitan Area (AMB), for which we worked with a sample of 213 of the 685 companies under study, for a margin of error of 5% and a confidence level of 90%. To select the companies that achieved a sustained competitive advantage, those that exceeded the Dupont profitability of their respective national economic subsector in the three years of study were identified. The test of difference of proportions using the t-student distribution with the Minitab-v17® software, allows to conclude at 10% of significance that implementing the differentiation and approach or niche business strategies favored the achievement of a sustained competitive advantage in the companies and period under study. These results allow efforts to be focused by the local government and the business sector towards the improvement of regional competitiveness.