La curva en s como herramienta para la medición de los ciclos de vida de productos

Translated title of the contribution: A curva S como uma ferramenta para medir a dos ciclos de vida de produtos

Sergio Aguilar, Andrés F. Ávalos, Diana P. Giraldo, Santiago Quintero, Jhon W. Zartha, Farid B. Cortés

    Research output: Contribution to journalArticlepeer-review

    17 Scopus citations

    Abstract

    The aim of this article was to carry out a study of the life cycles of three products of Colombian companies; based on a logistic model of population growth as a life cycles measurement tool. We found that the products life cycles have a similar behavior to the population growth, according to an S curve. The inflection points of the curves were obtained by a nonlinear regression. These points might be used as a tool for strategic decision making in products, in terms of identifying key instants for launching technological innovations, investments and execute marketing strategies.

    Translated title of the contributionA curva S como uma ferramenta para medir a dos ciclos de vida de produtos
    Original languageSpanish
    Pages (from-to)238-249
    Number of pages12
    JournalJournal of Technology Management and Innovation
    Volume7
    Issue number1
    DOIs
    StatePublished - 2012

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