Abstract
The aim of this article was to carry out a study of the life cycles of three products of Colombian companies; based on a logistic model of population growth as a life cycles measurement tool. We found that the products life cycles have a similar behavior to the population growth, according to an S curve. The inflection points of the curves were obtained by a nonlinear regression. These points might be used as a tool for strategic decision making in products, in terms of identifying key instants for launching technological innovations, investments and execute marketing strategies.
| Translated title of the contribution | A curva S como uma ferramenta para medir a dos ciclos de vida de produtos |
|---|---|
| Original language | Spanish |
| Pages (from-to) | 238-249 |
| Number of pages | 12 |
| Journal | Journal of Technology Management and Innovation |
| Volume | 7 |
| Issue number | 1 |
| DOIs | |
| State | Published - 2012 |