Orientación social de marca y su relación con comportamientos de engagement en clientes. Un estudio de caso

Translated title of the contribution: Brand social orientation and its relationship with customer engagement behaviors. A case study

Lina Vanessa Delgado Figueroa, Juan F. Mejía-Giraldo

Research output: Contribution to journalArticle in an indexed scientific journalpeer-review

2 Scopus citations

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Social Sciences

Economics, Econometrics and Finance

Psychology