Representative variables of marketing and trading based innovation management model

Translated title of the contribution: Representative variables of marketing and trading based innovation management model

Javier Darío Fernández-Ledesma, Santiago Duque

    Research output: Contribution to journalArticle in an indexed scientific journalpeer-review

    1 Scopus citations

    Abstract

    This article aims to bond representative variables of marketing and trade activities as well as variables employed to structure and direct an innovation process to a management model. A general model that can be adapted to any industry in order to develop long term sustainability and economical well fair trough his impact product sells. This article presents variables in global context and innovations aspects. The investigation showed that the context variables that are held in control by the environment and are located into the core of the innovation management model exist as a primary feedback mechanism in order to establish an early review and properly readjust the organizations policy’s, often translated in a mayor adjustment of operation process, such changes pursue disruptive innovations in order to adapt the product to a new consumption pattern in order to achieve company’s sustainability.

    Translated title of the contributionRepresentative variables of marketing and trading based innovation management model
    Original languageEnglish
    Pages (from-to)351-355
    Number of pages5
    JournalDYNA (Colombia)
    Volume84
    Issue number200
    DOIs
    StatePublished - 2017

    Bibliographical note

    Publisher Copyright:
    © The author; licensee Universidad Nacional de Colombia.

    Keywords

    • Co-solution
    • Innovation
    • Management
    • Model

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