The effects of branding intangibles on corporate reputation. A complete value chain analysis in the case of Catalonia Television

Translated title of the contribution: The effects of branding intangibles on corporate reputation. A complete value chain analysis in the case of Catalonia Television

J. A. Orozco-Toro, C. Ferré-Pavia

Research output: Contribution to journal › Review article › peer-review

1 Scopus citations

Fingerprint

Dive into the research topics of 'The effects of branding intangibles on corporate reputation. A complete value chain analysis in the case of Catalonia Television'. Together they form a unique fingerprint.

Economics, Econometrics and Finance

Computer Science

Social Sciences