The “great place to work” certification as an employer branding promotional startegy in the recruitment of colombian SME´s

Andrés Escobar Uribe, Marlon Fernando Palacio Ríos

Research output: Contribution to journalArticle in an indexed scientific journalpeer-review

Abstract

The “great place to work” certification as an employer branding promotional startegy in the recruitment of colombian SME´s
Original languageAmerican English
Pages (from-to)166-190
Number of pages25
JournalTendencias
Volume25
Issue number1
DOIs
StatePublished - 1 Jan 2024

Keywords

  • employer branding
  • recruitment
  • employer branding; recruitment; medium businesses; small businesses; human resources.
  • small businesses
  • medium businesses
  • human resources.

Types Minciencias

  • Artículos de investigación con calidad C

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