The “great place to work” certification as an employer branding promotional startegy in the recruitment of colombian SME´s

Andrés Escobar Uribe; Marlon Fernando Palacio Ríos

doi:10.22267/rtend.242501.245

The “great place to work” certification as an employer branding promotional startegy in the recruitment of colombian SME´s

Andrés Escobar Uribe
, Marlon Fernando Palacio Ríos

Business Studies

Research output: Contribution to scientific journal › Article in an indexed scientific journal › peer-review

Abstract

The “great place to work” certification as an employer branding promotional startegy in the recruitment of colombian SME´s

Original language	American English
Pages (from-to)	166-190
Number of pages	25
Journal	Tendencias
Volume	25
Issue number	1
DOIs	https://doi.org/10.22267/rtend.242501.245
State	Published - 1 Jan 2024

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth

Keywords

employer branding
recruitment
employer branding; recruitment; medium businesses; small businesses; human resources.
small businesses
medium businesses
human resources.

Types Minciencias

Artículos de investigación con calidad C

Access to Document

10.22267/rtend.242501.245

Cite this

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title = "The {\textquotedblleft}great place to work{\textquotedblright} certification as an employer branding promotional startegy in the recruitment of colombian SME´s",

abstract = "The {\textquotedblleft}great place to work{\textquotedblright} certification as an employer branding promotional startegy in the recruitment of colombian SME´s ",

keywords = "marca empleadora, mediana empresa, peque{\~n}a empresa, reclutamiento, recursos humanos, employer branding, recruitment, employer branding; recruitment; medium businesses; small businesses; human resources., small businesses, medium businesses, human resources.",

author = "\{Escobar Uribe\}, Andr{\'e}s and \{Palacio R{\'i}os\}, \{Marlon Fernando\}",

year = "2024",

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doi = "10.22267/rtend.242501.245",

language = "American English",

volume = "25",

pages = "166--190",

journal = "Tendencias",

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publisher = "Universidad de Nari{\~n}o",

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T1 - The “great place to work” certification as an employer branding promotional startegy in the recruitment of colombian SME´s

AU - Escobar Uribe, Andrés

AU - Palacio Ríos, Marlon Fernando

PY - 2024/1/1

Y1 - 2024/1/1

N2 - The “great place to work” certification as an employer branding promotional startegy in the recruitment of colombian SME´s

AB - The “great place to work” certification as an employer branding promotional startegy in the recruitment of colombian SME´s

KW - marca empleadora

KW - mediana empresa

KW - pequeña empresa

KW - reclutamiento

KW - recursos humanos

KW - employer branding

KW - recruitment

KW - employer branding; recruitment; medium businesses; small businesses; human resources.

KW - small businesses

KW - medium businesses

KW - human resources.

UR - https://www.mendeley.com/catalogue/dbffbe47-1c6d-3f29-a75e-bf5103120d10/

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U2 - 10.22267/rtend.242501.245

DO - 10.22267/rtend.242501.245

M3 - Article in an indexed scientific journal

SN - 2539-0554

VL - 25

SP - 166

EP - 190

JO - Tendencias

JF - Tendencias

IS - 1

ER -