The Reputation of Public Media in Europe: From CSR to a Business Imperative in the Platform Ecosystem

Carme Ferré-Pavia; Jaime Alberto Orozco-Toro; Lorena Retamal-Ferrada

doi:10.4324/9781003622512-12

The Reputation of Public Media in Europe: From CSR to a Business Imperative in the Platform Ecosystem

Carme Ferré-Pavia
, Jaime Alberto Orozco-Toro
, Lorena Retamal-Ferrada

Advertising

Research output: Chapter in Book/Conference proceeding › Book chapter as a result of research › peer-review

Abstract

The purpose of this chapter is to provide an overview of the current state of Public Service Media (PSM) reputation in Europe. PSM outlets in Europe, as well as in Latin America and other parts of the world, are experiencing a decline in audience numbers, trust and credibility. Credibility and reputation are closely linked to brand image, corporate image, and the emotional connection with the audience. The text describes how a sustained, clear and focused corporate social responsibility action and a transparent governance over time, with a process of accountability, can lead not only to a good reputation but also to an emotional and identity link with the community to which the public media address their messages. The chapter presents a case study of Televisió de Catalunya (Catalonia, Spain) and its telethon, La Marató, which aims to raise funds for scientific research on various diseases. In today’s environment, where the credibility of the media, including public media, is being questioned, it is crucial to carefully nurture and monitor reputation.

Original language	English
Title of host publication	Governance Models in Public Service Media: Participation, Reputation, and Sustainability in the Era of Platformization
Publisher	Taylor and Francis
Pages	152-166
Number of pages	15
ISBN (Electronic)	978-104056699-2
ISBN (Print)	978-100362251-2, 978-104062261-2, 978-104103149-9
DOIs	https://doi.org/10.4324/9781003622512-12
State	Published - 2026

Bibliographical note

Publisher Copyright:
© 2026 selection and editorial matter, Ana María López- Cepeda, Carmen Costa- Sánchez, and Marius Dragomir; individual chapters, the contributors.

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Types Minciencias

Capítulos en libro resultado de investigación

Access to Document

10.4324/9781003622512-12

Cite this

@inbook{ffa0a42ebfe3476a92d97b73a5637a70,

title = "The Reputation of Public Media in Europe: From CSR to a Business Imperative in the Platform Ecosystem",

abstract = "The purpose of this chapter is to provide an overview of the current state of Public Service Media (PSM) reputation in Europe. PSM outlets in Europe, as well as in Latin America and other parts of the world, are experiencing a decline in audience numbers, trust and credibility. Credibility and reputation are closely linked to brand image, corporate image, and the emotional connection with the audience. The text describes how a sustained, clear and focused corporate social responsibility action and a transparent governance over time, with a process of accountability, can lead not only to a good reputation but also to an emotional and identity link with the community to which the public media address their messages. The chapter presents a case study of Televisi{\'o} de Catalunya (Catalonia, Spain) and its telethon, La Marat{\'o}, which aims to raise funds for scientific research on various diseases. In today{\textquoteright}s environment, where the credibility of the media, including public media, is being questioned, it is crucial to carefully nurture and monitor reputation. producto del proyecto 378B-04/15-72 Comunicar la RSC y la incidencia en la reputaci{\'o}n de las empresas de comunicaci{\'o}n",

keywords = "Reputaci{\'o}n, Medios, Europa, Comunicaci{\'o}n, Estrategia",

author = "Carme Ferr{\'e}-Pavia and Orozco-Toro, \{Jaime Alberto\} and Lorena Retamal-Ferrada",

note = "Publisher Copyright: {\textcopyright} 2026 selection and editorial matter, Ana Mar{\'i}a L{\'o}pez- Cepeda, Carmen Costa- S{\'a}nchez, and Marius Dragomir; individual chapters, the contributors. producto del proyecto 378B-04/15-72 LA COMUNICACI{\'O}N DE LA RESPONSABILIDAD SOCIAL CORPORATIVA (RSC) Y SU INCIDENCIA EN LA REPUTACI{\'O}N DE LAS EMPRESAS DE COMUNICACI{\'O}N",

year = "2026",

doi = "10.4324/9781003622512-12",

language = "Ingl{\'e}s",

isbn = "978-100362251-2",

pages = "152--166",

booktitle = "Governance Models in Public Service Media: Participation, Reputation, and Sustainability in the Era of Platformization",

publisher = "Taylor and Francis",

}

The Reputation of Public Media in Europe: From CSR to a Business Imperative in the Platform Ecosystem. / Ferré-Pavia, Carme; Orozco-Toro, Jaime Alberto; Retamal-Ferrada, Lorena.
Governance Models in Public Service Media: Participation, Reputation, and Sustainability in the Era of Platformization. Taylor and Francis, 2026. p. 152-166.

Research output: Chapter in Book/Conference proceeding › Book chapter as a result of research › peer-review

TY - CHAP

T1 - The Reputation of Public Media in Europe: From CSR to a Business Imperative in the Platform Ecosystem

AU - Ferré-Pavia, Carme

AU - Orozco-Toro, Jaime Alberto

AU - Retamal-Ferrada, Lorena

N1 - Publisher Copyright: © 2026 selection and editorial matter, Ana María López- Cepeda, Carmen Costa- Sánchez, and Marius Dragomir; individual chapters, the contributors. producto del proyecto 378B-04/15-72 LA COMUNICACIÓN DE LA RESPONSABILIDAD SOCIAL CORPORATIVA (RSC) Y SU INCIDENCIA EN LA REPUTACIÓN DE LAS EMPRESAS DE COMUNICACIÓN

PY - 2026

Y1 - 2026

N2 - The purpose of this chapter is to provide an overview of the current state of Public Service Media (PSM) reputation in Europe. PSM outlets in Europe, as well as in Latin America and other parts of the world, are experiencing a decline in audience numbers, trust and credibility. Credibility and reputation are closely linked to brand image, corporate image, and the emotional connection with the audience. The text describes how a sustained, clear and focused corporate social responsibility action and a transparent governance over time, with a process of accountability, can lead not only to a good reputation but also to an emotional and identity link with the community to which the public media address their messages. The chapter presents a case study of Televisió de Catalunya (Catalonia, Spain) and its telethon, La Marató, which aims to raise funds for scientific research on various diseases. In today’s environment, where the credibility of the media, including public media, is being questioned, it is crucial to carefully nurture and monitor reputation. producto del proyecto 378B-04/15-72 Comunicar la RSC y la incidencia en la reputación de las empresas de comunicación

AB - The purpose of this chapter is to provide an overview of the current state of Public Service Media (PSM) reputation in Europe. PSM outlets in Europe, as well as in Latin America and other parts of the world, are experiencing a decline in audience numbers, trust and credibility. Credibility and reputation are closely linked to brand image, corporate image, and the emotional connection with the audience. The text describes how a sustained, clear and focused corporate social responsibility action and a transparent governance over time, with a process of accountability, can lead not only to a good reputation but also to an emotional and identity link with the community to which the public media address their messages. The chapter presents a case study of Televisió de Catalunya (Catalonia, Spain) and its telethon, La Marató, which aims to raise funds for scientific research on various diseases. In today’s environment, where the credibility of the media, including public media, is being questioned, it is crucial to carefully nurture and monitor reputation. producto del proyecto 378B-04/15-72 Comunicar la RSC y la incidencia en la reputación de las empresas de comunicación

KW - Reputación

KW - Medios

KW - Europa

KW - Comunicación

KW - Estrategia

UR - https://www.scopus.com/pages/publications/105029781014

UR - https://www.scopus.com/pages/publications/105029781014?origin=resultslist

U2 - 10.4324/9781003622512-12

DO - 10.4324/9781003622512-12

M3 - Capítulo de libro resultado de investigación

AN - SCOPUS:105029781014

SN - 978-100362251-2

SN - 978-104062261-2

SN - 978-104103149-9

SP - 152

EP - 166

BT - Governance Models in Public Service Media: Participation, Reputation, and Sustainability in the Era of Platformization

PB - Taylor and Francis

ER -

The Reputation of Public Media in Europe: From CSR to a Business Imperative in the Platform Ecosystem

Abstract

Bibliographical note

UN SDGs

Types Minciencias

Access to Document

Fingerprint

Cite this