TY - JOUR
T1 - A COLLABORATIVE EPQ INVENTORY MODEL FOR A THREE-ECHELON SUPPLY CHAIN WITH MULTIPLE PRODUCTS CONSIDERING THE EFFECT OF MARKETING EFFORT ON DEMAND
AU - Navarro, Katherinne Salas
AU - Chedid, Jaime Acevedo
AU - Florez, Whady F.
AU - Mateus, Holman Ospina
AU - Cárdenas-Barrón, Leopoldo Eduardo
AU - Sana, Shib Sankar
N1 - Publisher Copyright:
© 2020 All Rights Reserved
PY - 2020/7/1
Y1 - 2020/7/1
N2 - This paper presents an inventory model for a three-echelon supply chain with multiple products and multiple members considering the demand as an increasing function of the marketing effort. In the proposed inventory model, a collaborative approach is studied and an analytical method is applied to obtain the optimal production lot size and the optimal marketing effort in order to achieve the maximum profits. Some numerical examples are illustrated to justify the model. Moreover, a sensitivity analysis is well done in order to analysis the effect of the changes of key parameters of inventory model on the the maximum benefits of all members of the chain.
AB - This paper presents an inventory model for a three-echelon supply chain with multiple products and multiple members considering the demand as an increasing function of the marketing effort. In the proposed inventory model, a collaborative approach is studied and an analytical method is applied to obtain the optimal production lot size and the optimal marketing effort in order to achieve the maximum profits. Some numerical examples are illustrated to justify the model. Moreover, a sensitivity analysis is well done in order to analysis the effect of the changes of key parameters of inventory model on the the maximum benefits of all members of the chain.
KW - Inventory
KW - economic production quantity
KW - marketing effort
KW - multiple products
KW - supply chain collaboration
UR - http://www.scopus.com/inward/record.url?scp=85097717968&partnerID=8YFLogxK
U2 - 10.3934/jimo.2019020
DO - 10.3934/jimo.2019020
M3 - Artículo en revista científica indexada
AN - SCOPUS:85097717968
SN - 1547-5816
VL - 16
SP - 1613
EP - 1633
JO - Journal of Industrial and Management Optimization
JF - Journal of Industrial and Management Optimization
IS - 4
ER -