A COLLABORATIVE EPQ INVENTORY MODEL FOR A THREE-ECHELON SUPPLY CHAIN WITH MULTIPLE PRODUCTS CONSIDERING THE EFFECT OF MARKETING EFFORT ON DEMAND

Katherinne Salas Navarro; Jaime Acevedo Chedid; Whady F. Florez; Holman Ospina Mateus; Leopoldo Eduardo Cárdenas-Barrón; Shib Sankar Sana

doi:10.3934/jimo.2019020

A COLLABORATIVE EPQ INVENTORY MODEL FOR A THREE-ECHELON SUPPLY CHAIN WITH MULTIPLE PRODUCTS CONSIDERING THE EFFECT OF MARKETING EFFORT ON DEMAND

Katherinne Salas Navarro, Jaime Acevedo Chedid, Whady F. Florez, Holman Ospina Mateus, Leopoldo Eduardo Cárdenas-Barrón, Shib Sankar Sana

Resultado de la investigación: Contribución a una revista › Artículo › revisión exhaustiva

10 Citas (Scopus)

Resumen

This paper presents an inventory model for a three-echelon supply chain with multiple products and multiple members considering the demand as an increasing function of the marketing effort. In the proposed inventory model, a collaborative approach is studied and an analytical method is applied to obtain the optimal production lot size and the optimal marketing effort in order to achieve the maximum profits. Some numerical examples are illustrated to justify the model. Moreover, a sensitivity analysis is well done in order to analysis the effect of the changes of key parameters of inventory model on the the maximum benefits of all members of the chain.

Idioma original	Inglés
Páginas (desde-hasta)	1613-1633
Número de páginas	21
Publicación	Journal of Industrial and Management Optimization
Volumen	16
N.º	4
DOI	https://doi.org/10.3934/jimo.2019020
Estado	Publicada - 1 jul. 2020

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title = "A COLLABORATIVE EPQ INVENTORY MODEL FOR A THREE-ECHELON SUPPLY CHAIN WITH MULTIPLE PRODUCTS CONSIDERING THE EFFECT OF MARKETING EFFORT ON DEMAND",

abstract = "This paper presents an inventory model for a three-echelon supply chain with multiple products and multiple members considering the demand as an increasing function of the marketing effort. In the proposed inventory model, a collaborative approach is studied and an analytical method is applied to obtain the optimal production lot size and the optimal marketing effort in order to achieve the maximum profits. Some numerical examples are illustrated to justify the model. Moreover, a sensitivity analysis is well done in order to analysis the effect of the changes of key parameters of inventory model on the the maximum benefits of all members of the chain.",

keywords = "Inventory, economic production quantity, marketing effort, multiple products, supply chain collaboration",

author = "Navarro, {Katherinne Salas} and Chedid, {Jaime Acevedo} and Florez, {Whady F.} and Mateus, {Holman Ospina} and C{\'a}rdenas-Barr{\'o}n, {Leopoldo Eduardo} and Sana, {Shib Sankar}",

year = "2020",

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doi = "10.3934/jimo.2019020",

language = "Ingl{\'e}s",

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journal = "Journal of Industrial and Management Optimization",

issn = "1547-5816",

publisher = "American Institute of Mathematical Sciences",

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A COLLABORATIVE EPQ INVENTORY MODEL FOR A THREE-ECHELON SUPPLY CHAIN WITH MULTIPLE PRODUCTS CONSIDERING THE EFFECT OF MARKETING EFFORT ON DEMAND. / Navarro, Katherinne Salas; Chedid, Jaime Acevedo; Florez, Whady F. et al.
En: Journal of Industrial and Management Optimization, Vol. 16, N.º 4, 01.07.2020, p. 1613-1633.

Resultado de la investigación: Contribución a una revista › Artículo › revisión exhaustiva

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T1 - A COLLABORATIVE EPQ INVENTORY MODEL FOR A THREE-ECHELON SUPPLY CHAIN WITH MULTIPLE PRODUCTS CONSIDERING THE EFFECT OF MARKETING EFFORT ON DEMAND

AU - Navarro, Katherinne Salas

AU - Chedid, Jaime Acevedo

AU - Florez, Whady F.

AU - Mateus, Holman Ospina

AU - Cárdenas-Barrón, Leopoldo Eduardo

AU - Sana, Shib Sankar

PY - 2020/7/1

Y1 - 2020/7/1

N2 - This paper presents an inventory model for a three-echelon supply chain with multiple products and multiple members considering the demand as an increasing function of the marketing effort. In the proposed inventory model, a collaborative approach is studied and an analytical method is applied to obtain the optimal production lot size and the optimal marketing effort in order to achieve the maximum profits. Some numerical examples are illustrated to justify the model. Moreover, a sensitivity analysis is well done in order to analysis the effect of the changes of key parameters of inventory model on the the maximum benefits of all members of the chain.

AB - This paper presents an inventory model for a three-echelon supply chain with multiple products and multiple members considering the demand as an increasing function of the marketing effort. In the proposed inventory model, a collaborative approach is studied and an analytical method is applied to obtain the optimal production lot size and the optimal marketing effort in order to achieve the maximum profits. Some numerical examples are illustrated to justify the model. Moreover, a sensitivity analysis is well done in order to analysis the effect of the changes of key parameters of inventory model on the the maximum benefits of all members of the chain.

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KW - economic production quantity

KW - marketing effort

KW - multiple products

KW - supply chain collaboration

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JO - Journal of Industrial and Management Optimization

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A COLLABORATIVE EPQ INVENTORY MODEL FOR A THREE-ECHELON SUPPLY CHAIN WITH MULTIPLE PRODUCTS CONSIDERING THE EFFECT OF MARKETING EFFORT ON DEMAND

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