Characterization success critical factors for the strengthening of rural enterprises: a literature review

Rural entrepreneurship corresponds to the creation of business in rural settings, with the purpose of generating value and wealth from small and medium non-formalized productive units to the formality of small, medium and large business. Therefore, rural entrepreneurship is considered one of the great strategies to reduce poverty in the world. For that reason, countries work on entrepreneurial initiatives to generate progress through their different economic activities. The above, highlights the importance of investigating the critical success factors that contribute to sustainability over time and generation of wealth of rural entrepreneurship, contributing to the local and regional development of nations. The purpose of this research is to characterize the critical factors of rural entrepreneurship identified following a literature review of empirical scientific articles related to this field of research in the last ten years framed in a proposed new rural entrepreneurship development model that draws on two existing theories of entrepreneurship: Paturel’s 3E model and Freire’s inverted triangle. The proposed model has four dimensions: the entrepreneur, the idea, the resources, and the environment. The results show equality and differences between factors but they can organize and characterized by the rural entrepreneurship development model.