Dissemination and Assessment of the Methods and Tools of Strategic Decision Among the Large Companies of the A.M.B.

Elsa Beatriz Gutiérrez Navas, María Paula Estévez

    Producción científica: Capítulo del libro/informe/acta de congresoCapítulo de libro resultado de investigaciónrevisión exhaustiva

    Resumen

    The strategic decision processes allow companies to evaluate different alternatives of strategies to implement to achieve a competitive advantage, based on internal and external conditions to the organization. The present study sought to identify the methods and tools to support the strategic decision processes with greater dissemination and assessment among the large companies of the Metropolitan Area of Bucaramanga (Colombia) between 2013 and 2017, for which a bibliographic review was carried out in the Scopus, Science Direct and Google Scholar databases and 58 companies were surveyed, out of a population of 186, managing to exceed the sample for a margin of error of 10% and a confidence level of 90%. The study allowed to identify 35 methods and tools to support the strategic decision processes widely disclosed in the literature, of which 5 adopted by 50% or more of the companies studied are detected, evidencing a lag in the adoption of novel methods and tools. Likewise, the 4 most valued methods and tools were identified for their contribution to the strategic decision processes and the 5 with the greatest dissemination and assessment among the companies studied. The results of the study allow the academy to reflect on the updating of their curricula around the subject and the business sector to identify opportunities to use innovative methods and tools valued for their contribution to strategic decision-making processes.

    Idioma originalInglés
    Título de la publicación alojadaLecture Notes on Multidisciplinary Industrial Engineering
    EditorialSpringer Nature
    Páginas129-138
    Número de páginas10
    DOI
    EstadoPublicada - 2021

    Serie de la publicación

    NombreLecture Notes on Multidisciplinary Industrial Engineering
    VolumenPart F40
    ISSN (versión impresa)2522-5022
    ISSN (versión digital)2522-5030

    Nota bibliográfica

    Publisher Copyright:
    © 2021, Springer Nature Switzerland AG.

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