Gamification design for behavior change of indigenous communities in Choco, Colombia, during COVID-19 pandemic

Ganna Borzenkova, Polina Golovátina-Mora, Paula Andrea Zapata Ramirez, Jose Mauricio Hernandez Sarmiento

Producción científica: Capítulo del libro/informe/acta de congresoCapítulo de libro resultado de investigaciónrevisión exhaustiva

2 Citas (Scopus)


This chapter presents the results of the interdisciplinary and international project aimed in designing the educational informational materials for COVID-19 transmission prevention. The design was developed in cooperation with the indigenous communities and considering their cultural traditions and beliefs. Unstructured interviews and observations of six indigenous communities in Choco region, Colombia, were employed for collecting data about their perception of and behavior during COVID-19 pandemic as an integral part of the design intervention. The chapter highlights how indigenous communities in Choco perceive the pandemic and how local cultural traditions and beliefs influence COVID-19 transmission. It contributes to understanding the development of an effective communicative strategy engaging the indigenous communities in a respectful and to them meaningful way. The chapter also presents practical examples of educational posters which facilitate behavior change to reduce the risks of transmission of the disease in accordance with their cultural traditions.

Idioma originalInglés
Título de la publicación alojadaTransforming Society and Organizations through Gamification
Subtítulo de la publicación alojadaFrom the Sustainable Development Goals to Inclusive Workplaces
EditorialSpringer International Publishing
Número de páginas26
ISBN (versión digital)9783030682071
ISBN (versión impresa)9783030682064
EstadoPublicada - 7 may. 2021

Nota bibliográfica

Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2021.

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