@inbook{32a87d0988e34a12afdef184f3d0ea6a,
title = "Influencia de la RSE en la percepci{\'o}n y decisi{\'o}n de compra de las diferentes generaciones en el sector de la moda en Medell{\'i}n",
author = "{Raad Mart{\'i}nez}, Felipe and {Orozco Toro}, {Jaime Alberto} and {Tarquino Castro}, Johana and {Serna Obando}, Mariana and {Palombini S{\'a}nchez}, Mart{\'i}n",
year = "2019",
language = "Espa{\~n}ol (Colombia)",
isbn = "978-958-764-673-3",
booktitle = "Publicidad con sentido social",
publisher = "Universidad Pontificia Bolivariana",
address = "Colombia",
}