Perspectivas de la camiseta como escenario de expresión del individuo

Gabriel Alberto Arango Higuita, Omar Muñoz-Sánchez

Producción científica: Contribución a una revistaArtículo en revista científica indexadarevisión exhaustiva


Getting dressed, far from being an act devoid of intent, is the construction of a message by the individual with a social function as an externalization of his inner self that allows him even to get by without the use of words to express that inner self. With a qualitative approach, this article discusses the use of the T-shirt, which presents a late awakening in the history of wardrobe design where its attributes, texture and color give it an advantage over other pieces of clothing in its role as a channel for the expression of the individual. This is how it is possible to build a close relationship with the corporeality of the subject which facilitates the materialization of their speeches through verbal and non-verbal codes. The study allowed applying a semi structured questionnaire to experts in fashion. Elements related to the occasion for using T-shirts and how they condition the transmission of the message, the factors that determine their validity, the T-shirts consumers profile and their motivators when wearing them, were found among the main results.

Título traducido de la contribuciónT-shirt Perspectives as the scenario of expression of the individual
Idioma originalEspañol
Páginas (desde-hasta)305-333
Número de páginas29
EstadoPublicada - 1 ene. 2017

Palabras clave

  • Advertising
  • Clothing
  • Fashion
  • Language
  • Speech


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