Propósitos organizacionales como alternativa para los problemas que proponen los modelos canvas y lean canvas*

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    Resumen

    This article discusses the probability of addressing organizational purposes as an alternative for the creation of new companies. It starts from a theoretical perspective of the concept of problem, which is established as an initial stage in the elaboration of canvas and lean canvas business plans, and is based on a bibliographic analysis of the relationships between organizations and its stakeholders. According to this review, the difficulty for starting a company, as defined by both models and their conception of problem, lies in the understanding of this concept, limiting criteria to the willingness of a segment of customers to pay for a new value proposal or solution represented in products and services. In this sense, organizational purposes are presented as an alternative starting point for the creation of new companies, which could mean greater coherence in the commercial offer by companies as well as the stronger engagement with their customers and collaborators, without mentioning the effect of contributing to the common good of society.

    Título traducido de la contribuciónOrganizational purposes as an alternative for solving problems established by canvas and lean canvas models
    Idioma originalEspañol
    Páginas (desde-hasta)31-40
    Número de páginas10
    PublicaciónInnovar
    Volumen29
    N.º72
    DOI
    EstadoPublicada - 1 abr. 2019

    Nota bibliográfica

    Publisher Copyright:
    © 2019, Universidad Nacional de Colombia. All rights reserved.

    Palabras clave

    • Business model
    • Canvas
    • Common good
    • Lean canvas
    • Organizational purpose

    Tipos de Productos Minciencias

    • Artículos de investigación con calidad Q3

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