TY - JOUR
T1 - Rompiendo la tradición: De describir la conducta de compra a comprender al consumidor
AU - Zapata, Claudia Patricia Vélez
PY - 2008
Y1 - 2008
N2 - This article proposes a shift of paradigm that takes to the specialists
to change its traditional form to learn and to teach the marketing based
on the description of the purchase conduct that has taken to useless efforts and without sense. In its place, an anthropological boarding that
allows understanding the consumer in its true conditions of existence is
set out.
AB - This article proposes a shift of paradigm that takes to the specialists
to change its traditional form to learn and to teach the marketing based
on the description of the purchase conduct that has taken to useless efforts and without sense. In its place, an anthropological boarding that
allows understanding the consumer in its true conditions of existence is
set out.
UR - http://www.redalyc.org/articulo.oa?id=64602401
M3 - Artículo en revista científica indexada
SN - 2145-941X
SP - 1
EP - 28
JO - Pensamiento & Gestión
JF - Pensamiento & Gestión
ER -