The Reputation of Public Media in Europe: From CSR to a Business Imperative in the Platform Ecosystem

Carme Ferré-Pavia; Jaime Alberto Orozco-Toro; Lorena Retamal-Ferrada

doi:10.4324/9781003622512-12

The Reputation of Public Media in Europe: From CSR to a Business Imperative in the Platform Ecosystem

Carme Ferré-Pavia
, Jaime Alberto Orozco-Toro
, Lorena Retamal-Ferrada

Grupo de Investigación Epilión

Producción científica: Capítulo de libro/acta de congreso con ISBN › Capítulo de libro resultado de investigación › revisión exhaustiva

Resumen

The purpose of this chapter is to provide an overview of the current state of Public Service Media (PSM) reputation in Europe. PSM outlets in Europe, as well as in Latin America and other parts of the world, are experiencing a decline in audience numbers, trust and credibility. Credibility and reputation are closely linked to brand image, corporate image, and the emotional connection with the audience. The text describes how a sustained, clear and focused corporate social responsibility action and a transparent governance over time, with a process of accountability, can lead not only to a good reputation but also to an emotional and identity link with the community to which the public media address their messages. The chapter presents a case study of Televisió de Catalunya (Catalonia, Spain) and its telethon, La Marató, which aims to raise funds for scientific research on various diseases. In today’s environment, where the credibility of the media, including public media, is being questioned, it is crucial to carefully nurture and monitor reputation.
producto del proyecto 378B-04/15-72
Comunicar la RSC y la incidencia en la reputación de las empresas de comunicación

Idioma original	Inglés
Título de la publicación alojada	Governance Models in Public Service Media: Participation, Reputation, and Sustainability in the Era of Platformization
Editorial	Taylor and Francis
Páginas	152-166
Número de páginas	15
ISBN (versión digital)	978-104056699-2
ISBN (versión impresa)	978-100362251-2, 978-104062261-2, 978-104103149-9
DOI	https://doi.org/10.4324/9781003622512-12
Estado	Publicada - 2026

Nota bibliográfica

Publisher Copyright:
© 2026 selection and editorial matter, Ana María López- Cepeda, Carmen Costa- Sánchez, and Marius Dragomir; individual chapters, the contributors.

producto del proyecto 378B-04/15-72
LA COMUNICACIÓN DE LA RESPONSABILIDAD SOCIAL CORPORATIVA (RSC) Y SU INCIDENCIA EN LA REPUTACIÓN DE LAS EMPRESAS DE COMUNICACIÓN

ODS de las Naciones Unidas

Este resultado contribuye a los siguientes Objetivos de Desarrollo Sostenible

ODS 12: Producción y consumo responsables

Palabras clave

Reputación
Medios
Europa
Comunicación
Estrategia

Tipos de Productos Minciencias

Capítulos en libro resultado de investigación

Acceder al documento

10.4324/9781003622512-12

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abstract = "The purpose of this chapter is to provide an overview of the current state of Public Service Media (PSM) reputation in Europe. PSM outlets in Europe, as well as in Latin America and other parts of the world, are experiencing a decline in audience numbers, trust and credibility. Credibility and reputation are closely linked to brand image, corporate image, and the emotional connection with the audience. The text describes how a sustained, clear and focused corporate social responsibility action and a transparent governance over time, with a process of accountability, can lead not only to a good reputation but also to an emotional and identity link with the community to which the public media address their messages. The chapter presents a case study of Televisi{\'o} de Catalunya (Catalonia, Spain) and its telethon, La Marat{\'o}, which aims to raise funds for scientific research on various diseases. In today{\textquoteright}s environment, where the credibility of the media, including public media, is being questioned, it is crucial to carefully nurture and monitor reputation. producto del proyecto 378B-04/15-72 Comunicar la RSC y la incidencia en la reputaci{\'o}n de las empresas de comunicaci{\'o}n",

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The Reputation of Public Media in Europe: From CSR to a Business Imperative in the Platform Ecosystem. / Ferré-Pavia, Carme; Orozco-Toro, Jaime Alberto; Retamal-Ferrada, Lorena.
Governance Models in Public Service Media: Participation, Reputation, and Sustainability in the Era of Platformization. Taylor and Francis, 2026. p. 152-166.

Producción científica: Capítulo de libro/acta de congreso con ISBN › Capítulo de libro resultado de investigación › revisión exhaustiva

TY - CHAP

T1 - The Reputation of Public Media in Europe: From CSR to a Business Imperative in the Platform Ecosystem

AU - Ferré-Pavia, Carme

AU - Orozco-Toro, Jaime Alberto

AU - Retamal-Ferrada, Lorena

N1 - Publisher Copyright: © 2026 selection and editorial matter, Ana María López- Cepeda, Carmen Costa- Sánchez, and Marius Dragomir; individual chapters, the contributors. producto del proyecto 378B-04/15-72 LA COMUNICACIÓN DE LA RESPONSABILIDAD SOCIAL CORPORATIVA (RSC) Y SU INCIDENCIA EN LA REPUTACIÓN DE LAS EMPRESAS DE COMUNICACIÓN

PY - 2026

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N2 - The purpose of this chapter is to provide an overview of the current state of Public Service Media (PSM) reputation in Europe. PSM outlets in Europe, as well as in Latin America and other parts of the world, are experiencing a decline in audience numbers, trust and credibility. Credibility and reputation are closely linked to brand image, corporate image, and the emotional connection with the audience. The text describes how a sustained, clear and focused corporate social responsibility action and a transparent governance over time, with a process of accountability, can lead not only to a good reputation but also to an emotional and identity link with the community to which the public media address their messages. The chapter presents a case study of Televisió de Catalunya (Catalonia, Spain) and its telethon, La Marató, which aims to raise funds for scientific research on various diseases. In today’s environment, where the credibility of the media, including public media, is being questioned, it is crucial to carefully nurture and monitor reputation. producto del proyecto 378B-04/15-72 Comunicar la RSC y la incidencia en la reputación de las empresas de comunicación

AB - The purpose of this chapter is to provide an overview of the current state of Public Service Media (PSM) reputation in Europe. PSM outlets in Europe, as well as in Latin America and other parts of the world, are experiencing a decline in audience numbers, trust and credibility. Credibility and reputation are closely linked to brand image, corporate image, and the emotional connection with the audience. The text describes how a sustained, clear and focused corporate social responsibility action and a transparent governance over time, with a process of accountability, can lead not only to a good reputation but also to an emotional and identity link with the community to which the public media address their messages. The chapter presents a case study of Televisió de Catalunya (Catalonia, Spain) and its telethon, La Marató, which aims to raise funds for scientific research on various diseases. In today’s environment, where the credibility of the media, including public media, is being questioned, it is crucial to carefully nurture and monitor reputation. producto del proyecto 378B-04/15-72 Comunicar la RSC y la incidencia en la reputación de las empresas de comunicación

KW - Reputación

KW - Medios

KW - Europa

KW - Comunicación

KW - Estrategia

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UR - https://www.scopus.com/pages/publications/105029781014?origin=resultslist

U2 - 10.4324/9781003622512-12

DO - 10.4324/9781003622512-12

M3 - Capítulo de libro resultado de investigación

AN - SCOPUS:105029781014

SN - 978-100362251-2

SN - 978-104062261-2

SN - 978-104103149-9

SP - 152

EP - 166

BT - Governance Models in Public Service Media: Participation, Reputation, and Sustainability in the Era of Platformization

PB - Taylor and Francis

ER -

The Reputation of Public Media in Europe: From CSR to a Business Imperative in the Platform Ecosystem

Resumen

Nota bibliográfica

ODS de las Naciones Unidas

Palabras clave

Tipos de Productos Minciencias

Acceder al documento

Huella

Citar esto