The reputation of Public Media in Europe: From CSR to a business imperative in the platform ecosystem

Public Service Media (PSM) entities worldwide are currently at a critical juncture,
facing significant challenges due to converging technological and funding
pressures. The rapid integration into the digital landscape, driven by platformspecific investments, necessitates ongoing adaptation to maintain relevance. This dynamic environment poses a substantial threat to the reputation of PSM entities, as unfiltered digital communication can rapidly spread information that could potentially compromise their intangible assets. This means that stakeholders can easily access information about scandals, leaked data and interested parties, which can undo the work of organizations that has been built up over time. In the current climate of fake news, reputation management has become an even more important area for corporations.